DM Play - Key Benefits

Rocketing response rates

A campaign like this doesn’t just pinpoint a person – the gamecard element adds magic and intrigue too.

In fact, it’s an engaging and interactive ‘one-to-one’ mailer that’s got what it takes to grab your recipient’s attention and increase those all important response rates to higher levels than most traditional direct marketing ever could.

 

Success that’s measurable

The DM Play scratch card provides you with every business’s dream: success you can measure.


We’ve made it easy for you to track responses and evaluate the success of each campaign against cost, aiding return on investment calculations and lending a helping hand for future budget and campaign planning.

     

You’re in control

You, the user, can define how DM Play will work for you.


Use our marketing software to upload data from absolutely anywhere, choose a gamecard template from your company’s personal collection then decide on the number of winners and prize categories.  Finally, add your personalised message and bingo – your highly-targeted campaign is ready to go.

 

Stop the clock

Create a personalised and relevant campaign in a matter of minutes, and we’ll mail it within 48 hours.

The result? You can react to local and national events in a heartbeat.  It’s never been quicker or easier to get the right message in front of the right person at just the right time using the right promotional tool.

With time on your side and DM Play in your hands, the possibilities are endless!

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