Nottingham based Marketing group, Perspektiv, is set to launch a new and innovative rapid response direct marketing solution DM Play at the International Casino Exhibition this week at Earls Court
(Stand 4085)
DM Play is a web-to-print direct mail gaming solution which enables users to launch a bespoke direct marketing campaign from their desktop with minimal training or I.T setup.
At the heart of the campaign is a latex scratch off game card with an accompanying personalised message. With a wide variety of templates to choose from, including bingo, casino, slots, racing and soccer, the user can decide for themselves which game would be best suited for their customers. Another key feature that makes this software unique is that the user has complete control over the permutation of winners and indeed the prizes won.
With full control, the user can work to their own pace, react immediately to market pressures and without having to brief an advertising agency or mailing house or wait for a production slot, their campaign can be turned around quickly and efficiently in less than 48 hours.
Chris Arthur, managing director at Perspektiv said, “This software has a number of unique benefits that really do put it a cut above the rest. Versatility is the key to DM Play, allowing the user to define how it will work for them. Its ability to create fast, highly tailored, short run campaigns ensures a much higher response rate. We are extremely excited about this new gaming solution and it is already proving popular with a number of our clients.”